Brand Kit
How AutoGlow looks, sounds and signs its work. One bright, precise studio language for the website, our studios, social media and print. Use this page whenever you make something that carries our name.
01
Bright light, white space and honest photographs. Nothing gets between the customer and the work.
02
Straight lines, exact spacing and real numbers. We show the detail, because the detail is the job.
03
Premium without the noise: one accent colour, few words, no gimmicks.
Logos
Use the files exactly as supplied. Never redraw, recolour, stretch, outline or add effects to a logo, and never place two of them on the same object. Leave clear space around each logo at least the height of the steering wheel.
Minimum width of the AutoGlow logo: 120 px on screen, 30 mm in print.
The studio. Signage, uniforms, the website, social media, documents and print. Always the full lock-up on its navy panel.
Favicon, app icon and social profile picture. Only where the full logo would be too small to read.
Our product line. Only on GlanzPro labels, packaging and product pages; never on walls or uniforms.
Ink
Headlines, buttons, logo panel
Body
Running text
Muted
Captions and secondary text
Signature Red
The logo only; never for text
Line
Dividers and borders
Mist
Alternate section background
Paper
Page background
Typography / Display
Headlines. Large, tight and in sentence case, ending with a full stop.
Protect. Enhance. Preserve.
Typography / Text
All running text, at 18 px on the website with generous line spacing.
Paint Protection Film stops stone chips and scratches before they reach the paint, and heals light swirl marks in the sun.
Typography / Labels
Buttons, section labels and navigation, at 15 px.
Book Inspection · WhatsApp Us · Our Studios
Our photographs look like a real commercial shoot in a bright studio: true colours, real reflections and the work in sharp focus.
Daylight or a white studio with soft light panels. No dark, moody or neon looks, and nothing that reads as CGI.
Hands, tools and surfaces: film being laid, water beading, a polisher halfway across a panel.
Technicians in navy work wear and black gloves, seen from the shoulders down or from behind.
No car-maker badges or readable number plates. Logos only where they would really be: a wall sign, a uniform, a product label.
We say what a treatment does, plainly, and let the result speak. No capitals, exclamation marks or superlatives.
We know the chemistry, but we explain the benefit to the owner first and the technical detail second.
We tell customers what a service will not do. It builds the trust that sells the right protection.
Name the studio, the city and the time. Real details make it easy to visit us.
Your vehicle deserves more than a wash. Book a private inspection at your nearest AutoGlow studio.
